Dunkin' donuts history

 In 1950, Bill Rosenberg opened the first Dunkin' Donuts restaurant in Quincy, Massachusetts, and licensed the first of many franchises in 1955. When Mr. Rosenberg opened the first Dunkin' Donuts, he had a simple philosophy: "Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores." This philosophy still holds true today and is the foundation that has enabled Dunkin' Donuts to grow into America's favorite every day, all-day stop for coffee and baked goods. According to market research conducted by The NPD Group / CREST®, Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories for the year ending December 2010 and the largest coffee and baked goods chain in the world. Dunkin' Donuts sells every year more than 1.5 billion cups of coffee globally, and more than one billion donuts and MUNCHKINS® donut hole treats. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.dunkindonuts.com


Dunkin' Donuts coffee is also one to be talked about. Dunkin' Donuts coffee is freshly ground, freshly brewed and freshly served. If not used within 18 minutes, Dunkin' Donuts coffee is discarded and a new carafe is freshly brewed. Dunkin' Donuts uses 100 percent Arabica coffee beans, imported from South and Central America, and which has its own coffee specifications, recognized by the industry as a superior grade of coffee. Based on Dunkin' Donuts Quality (DDQ) specifications, coffee is milled and processed specifically for the company. More than five flavors can be added to it: vanilla, hazelnut, chocolate, cinnamon and caramel. Dunkin' Donuts sells more than 285 million cups of iced coffee per year, and has worked hard to create an iced coffee recipe that consistently maintains flavor. For your information, there are 4 factors that affect the freshness of coffee beans: air, humidity, temperature and direct light. That's why coffee beans should be stored in a dark and dry place, and a quality checklist is performed on coffee every four hours for consistency.

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